While there are plenty of opportunities to have carefree fun, you are exposed to items of cultural importance the whole time. At the fair, many people wear the clothing of flamenco dancers, and many people in the various parades are dressed in historical replicas. The bullfights involved in this celebration are a nod to the four bullfights that occurred during the first celebration in 1487. This fair is so important that the city of Málaga changes its bus routes for the duration!
Most of the environmental influence comes from the history of Málaga. To be brief, Málaga has been inhabited by the Phonesians, then the Romans, next the Moors, and finally Spanish Catholics. There are traces of all of these cultures celebrated during the fair (although most prominently the Catholic-Spanish culture). The styles of dress, mainly, show how diverse Málaga is. Flamenco is traditionally a moorish dance, but it has been so throughly ingrained in Spanish culture that is embraced even in a celebration of conquest.
