In contrast, TikTok in the United States operates in a more deregulated environment. While concerns over data privacy and national security have prompted scrutiny from lawmakers, the platform largely thrives on the freedom of expression that is central to American culture. The U.S. government’s role has been more reactionary than proactive, with periodic calls for bans or increased oversight amidst fears of foreign influence. This hands-off approach has allowed for greater diversity in content but also a surge in divisive and controversial material.
In South Korea, TikTok is deeply embedded in the K-pop and beauty industries, two cultural cornerstones of the nation. Users often create and share dance challenges, fan edits, and tutorials inspired by idols, reinforcing a culture of collectivism and fandom. The platform serves as a bridge for global fans of Korean culture, furthering South Korea’s soft power. TikTok in South Korea often celebrates traditional values, with content that reflects societal respect for hierarchy and community.
In the United States, TikTok’s cultural influence is more individualistic and varied. From viral dances and comedic skits to political activism and personal storytelling, the platform thrives on creativity and self-expression. It has become a tool for advocacy, particularly among younger generations, amplifying issues such as racial justice, climate change, and LGBTQ+ rights. This diversity mirrors the pluralistic nature of American society but also highlights its tensions, as polarized content can quickly gain traction.
TikTok’s algorithm adapts to user behavior, but cultural preferences significantly influence the type of content users engage with.
