If you’re wondering what life is like for teenagers on the other side of the world, Bulgaria offers a mix of the familiar and unique. If there’s one thing that defines pop culture in Bulgaria today, it’s social media. Nearly every student has a phone — and not just for texting. TikTok, Instagram, and YouTube shape everything from the music they listen to, to the slang they use, to the clothes they wear. Students constantly share memes, record TikToks and follow Bulgarian creators who post comedy sketches, fashion tips and music remixes. To understand what pop culture shapes everyday teen life, I asked my Bulgarian students about their favorite TV shows and songs. Their answers paint a picture that you may find surprisingly relatable.
When asked about their favorite TV shows, their responses show just how global entertainment has become!
Friends
Yes, Friends is still wildly popular here. The same jokes, characters, and relationships that Americans binge today are also a huge hit in Bulgaria. It’s comfort TV with universal appeal.
